College of Environmental Sciences and Engineering, Peking University, China



Discussing climate change can only be achieved if the public understand the severity and the gravity of climate change and modify their behavior in directions that decrease hazardous discharge into the atmosphere and advocate adjustment, whereas the complexity, ambiguity and the vast scope of the issue which encompasses both the earth and the space have caused the obstacles for the understanding of the people of the society, which present a dire need for the crucial Climate Change Communication (CCC). Public’s search of knowledge and media application mode is a grave threat which needs to be annihilated for the convincing CCC. The current study has carried out a primary assessment of public’s search for knowledge and the application of media based on a national review which was conducted haphazardly of public outlook on climate change in mainland China. Results from the survey exhibit that the Chinese participants use TV as their most significant information seeking route, take into account the science organizations as the most reliable information route, and show little interest in the environmental related news content. Numerical associations between the parameters involved in communication that were mentioned above and consciousness on the subject of the climate change have also been examined. A few suggestions for CCC guidelines are brought forth according to the results of this study.


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